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Jubilantly celebrating its 2nd birthday, Dien May XANH supermini reached the milestone of 1,000 shops.

Submission date: 20/08/2022 Views: 1742


"Going further so that customers can shopcloser," Dien May Xanh supermini (referred to as DMS) celebrates its 2ndbirthday with the milestone of 1,000 shops (August 20, 2020 - August 20, 2022).On its 2nd birthday, let's look at the impressive milestones of the Dien May XANHsupermini chain.

On August 20, 2020, The Gioi Di Dong completed atrial of 20 DMS stores in Tien Giang province with average monthly revenue of1.2 - 1.5 billion VND/store. With the consensus and approval from the Board ofDirectors and the support of our Partners, DMS entered the expansion phase toexploit a new customer segment in rural, remote, and isolated areas which DMXcannot reach. 

By the end of 2020, DMS completed the "300/6" plan(opened 300 DMS stores within six months) and contributed 850 billion in revenue toMWG. By the end of 2021, despite the pandemic, the DMS chain still reachedthe finish line with 800 stores, bringing in 7,000 billion in revenue.

And after two years, on August 20, 2022, Dien May XANHsupermini officially reached the milestone of 1,000 stores covering 63provinces and cities in Vietnam. This is evidence of the non-stop change,dare to think, dare to do, do quickly, and do well to get the expected results.

It is expected that by the end of 2022, the DMS chainwill achieve VND 12,500 billion, and the next target of 2023 is to reach arevenue of VND 20,000 billion, significantly contributing to the income andprofit of the Group.

Compactnessand dense coverage are the goals that Dien May XANH supermini is aiming for.Each store is streamlined in terms of operation with an area of ​​120 - 150 m2,four staff only; it is expected that 15-20 stores will be open in each province, andthe monthly target revenue is from 1 billion - 1.2 billion per shop.

When the supermini Dien May Xanh chain isreplicated in the Mekong Delta and the southern provinces, it will bring manyconsumer benefits. Specifically, customers can easily access quality andgenuine products. Together with an excellent warranty and after-sales policy, whichhave been branded throughout the Group.

Have you experienced shopping at Dien May XANHsupermini?