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MWG's ambition in 2023: Dominating the market worth 58 trillion dong

Submission date: 04/07/2022 Views: 89

TopZone has now officially surpassed the milestone of 50 stores withprovince-wide coverage, although it has only been about eight months.


At the event on June 18,Mr. Doan Van Hieu Em - General Director of Mobile World Investment Corporation,shared TopZone's development goals in the future as follows: "Further, weaim to work with TopZone to bring the Vietnamese market to a brand-new level,to become a retail technology market, recognized by Apple. "I hope thatwhenever Apple products had released in the US, they will soon be available inVietnam.


Furthermore, due toconsumer faith and affection, TopZone has officially launched 52 shops,including two significant APR stores, around the nation, including Ho Chi MinhCity, Hanoi, Da Nang, Kien Giang, Can Tho, Dong Nai, Ba Ria-Vung Tau, etc.,

Mr. Hieu Em anticipatesthat "with 200 TopZone stores and more than 3,000 Mobile World stores, MWGexpects revenue of Apple goods to reach 1 billion USD (approximately 23trillion VND) by the end of 2023, accounting for 40% of the market share inVietnam." If this ambition has realized, MWG will not only become thesales channel with the largest market share in Vietnam but also become thebuyer with the highest sales of Apple in Asia."


Currently, the revenue ofthe Apple product group at MWG is being recorded at a phenomenal growth rateevery year. In 2022, Mobile World will reach 230 million USD (about 5.3trillion VND). Even though there are only 20 new TopZone stores by 2021, therevenue is nearly double, reaching 450 million USD (about 10.4 trillion VND).The retail chain has predicted to reach 650 million USD (about 15 trillion VND)by the end of 2022; and 1 billion USD (approximately 23 trillion VND) in 2023.


Furthermore, the totalrevenue of Apple products in Vietnam is expected to reach $2.2-2.5 billion(about 51,000-58 trillion VND) by the end of 2023. And TopZone (MWG) ispredicted to earn $1 billion (about 23 trillion VND), which will be criticalcriteria for Apple to recognize the Vietnam market as a top 1 market,comparable to Singapore and Thailand.

Come to TopZone branchesto experience a great shopping experience and receive many attractive offers onthis unique event!