Bach Hoa Xanh climbed fast and reached the TOP 50 most powerful brands in Vietnam.
Recently,
Brand Finance, the world's leading brand valuation company, in corporate with a
brand consulting unit, Mibrand Vietnam Joint Stock Company, officially
announced the list of the TOP 50 most valuable brands in Vietnam in 2022. Of
the list, Bach Hoa Xanh has had the fastest growth rate in brand value in the
past year.
The Brand Finance Vietnam Forum event is being organized in Vietnam for the seventh time to reveal the national brand value and recognize the Top 50 most valuable brands in Vietnam in 2022.
At this
forum, Brand Finance presented official certificates to the TOP 50 most
valuable brands in Vietnam based on market ranking, national brand value, and
brand health index. This confirms the growth and brand strength of Vietnamese
businesses in 2022.
According to the report, the brand value of Bach
Hoa Xanh has increased by 177% to 279 million USD (approximately 6.6 trillion
VND), making it the fastest growing brand in the ranking, followed by Novaland
(brand value up 132% to 255 million USD, approximately 6 trillion VND) and
Kokomi (brand value up 121% to 121 million USD, approximately 2.8 trillion
VND).
Besides calculating brand value, Brand Finance also
determines brand strength by assessing marketing investment, stakeholder equity,
and business performance. According to these criteria, Bach Hoa Xanh ranked
9th.