Jubilantly celebrating its 2nd birthday, Dien May XANH supermini reached the milestone of 1,000 shops.
"Going further so that customers can shop closer," Dien May Xanh supermini (referred to as DMS) celebrates its 2nd birthday with the milestone of 1,000 shops (August 20, 2020 - August 20, 2022). On its 2nd birthday, let's look at the impressive milestones of the Dien May XANH supermini chain.
On August 20, 2020, The Gioi Di Dong completed a trial of 20 DMS stores in Tien Giang province with average monthly revenue of 1.2 - 1.5 billion VND/store. With the consensus and approval from the Board of Directors and the support of our Partners, DMS entered the expansion phase to exploit a new customer segment in rural, remote, and isolated areas which DMX cannot reach.
By the end of 2020, DMS completed the "300/6" plan
(opened 300 DMS stores within six months) and contributed 850 billion in revenue to
MWG. By the end of 2021, despite the pandemic, the DMS chain still reached
the finish line with 800 stores, bringing in 7,000 billion in revenue.
And after two years, on August 20, 2022, Dien May XANH supermini officially reached the milestone of 1,000 stores covering 63 provinces and cities in Vietnam. This is evidence of the non-stop change, dare to think, dare to do, do quickly, and do well to get the expected results.
It is expected that by the end of 2022, the DMS chain
will achieve VND 12,500 billion, and the next target of 2023 is to reach a
revenue of VND 20,000 billion, significantly contributing to the income and
profit of the Group.
When the supermini Dien May Xanh chain is
replicated in the Mekong Delta and the southern provinces, it will bring many
consumer benefits. Specifically, customers can easily access quality and
genuine products. Together with an excellent warranty and after-sales policy, which
have been branded throughout the Group.
Have you experienced shopping at Dien May XANH
supermini?