Mobile World Investment Corporation (MWG) is the No.1 Retailer in Vietnam by revenue and net profit after tax with 2,200+ stores nationwide. MWG operates the following concepts: “thegioididong” mobile phone retail chain, “Dien May Xanh” consumer electronics retail chains, “Bach Hoa Xanh” grocery retail chain. In addition, MWG has expanded to regional markets with the first mobile phone retail chain named “Bigphone” in Cambodia.
- Established in 2004, Thegioididong.com is now the leading mobile phone retail chain in Vietnam by market share with 1,000+ stores nationwide. It sells mobile phones, tablets, laptops, accessories and value-added services.
- Launched in 2010 with the initial name “Dienmay.com” and then renamed to Dien May Xanh in 2015, Dienmayxanh.com has become the leading consumer electronics retail chain in Vietnam by market share with 780+ stores nationwide. It sells phones, electronics (brown goods), white goods and small appliances.
- MWG started piloting the “modern wet market” Bach Hoa Xanh concept in late 2015. Bach Hoa Xanh is a minimart/food-store chain specializing on fresh foods and daily basic needs. This chain offers wide range of fresh, high-quality and traceable-origin products, at very competitive price compared to the traditional wet market and mom-and-pop grocery stores. Bach Hoa Xanh has 480+ stores in HCMC. and other Southern provinces of Vietnam.
- MWG piloted the retail chain of mobile devices in the overseas markets with the first store – Bigphone – established in Cambodia in June 2017. Bigphone currently has 10 stores in Phnom Penh.
MWG concentrates on developing excellent customer services that are in line with the corporate culture of putting customers as the first priority in all actions.
MWG was proudly named in TOP 50 best big public companies in Asia 2017-2018 (voted by Forbes) and the only Vietnamese representative in Top 100 Asia-Pacific Retailers voted by Retail Asia Magazine and Euromonitor. MWG has been consecutively highly ranked in TOP 500 Retailers in Asia-Pacific (Retail Asia Magazine) and TOP 50 best performing companies in Vietnam (The Business Review – Nhip Cau Dau Tu). MWG’s success story was considered as an interesting case study for researches at Harvard University, UC Berkeley, Tuck Business School (US).
Not only be acknowledged as top performing company by investors and professional organizations, MWG also gains trust from employees given the fact that the Company has been 4 times consecutively in the TOP 50 Best Places To Work in Vietnam and won the “Best Winner” in HR Award 2018 for Effective HR Policies.