Mobile World Investment Corporation (MWG) is the No.1 Retailer in Vietnam by revenue and net profit after tax with 2,000+ stores covering 63/63 provinces/cities. MWG operates the following concepts: “thegioididong” mobile phone retail chain, “Dien May Xanh” (including “Tran Anh”) consumer electronics retail chains, “Bach Hoa Xanh” grocery retail chain and “Vuivui.com” E-commerce platform:
- Established in 2004, Thegioididong.com is now the leading mobile phone retail chain in Vietnam by market share with 1,000+ stores nationwide. It sells mobile phones, tablets, laptops, accessories and value-added services.
- Launched in 2010 with the initial name “Dienmay.com” and then renamed to Dien May Xanh in 2015, Dienmayxanh.com has become the leading consumer electronics retail chain in Vietnam by market share with 700+ stores nationwide. It sells phones, electronics (brown goods), white goods and small appliances.
- MWG started piloting the “modern wet market” Bach Hoa Xanh concept in late 2015. Bach Hoa Xanh is a minimart/food-store chain specializing on fresh foods and daily basic needs. This chain offers wide range of fresh, high-quality and traceable-origin products, at very competitive price compared to the traditional wet market and mom-and-pop grocery stores. All Bach Hoa Xanh stores with hygiene space are located in accessible locations for homemakers.
- The E-commerce platform Vuivui.com was launched in late 2016 with the mission of providing excellent online shopping experiences to customers through diversified product range, safe and convenient services. Vuivui has about 50,000 SKUs of 4 main categories including FMCG, consumer electronics, cosmetics and fashion.
MWG concentrates on developing excellent customer services that are in line with the corporate culture of putting customers as the first priority in all actions.
MWG was proudly the only Vietnamese representative in TOP 50 best big public companies in Asia 2017 (voted by Forbes) and received the Best-of-the Best Award for TOP 5 Retailers in Asia Pacific (together with representatives from Hong Kong, Indonesia, Malaysia and Philippine) voted by Retail Asia Magazine and Euromonitor. MWG has been consecutively ranked in TOP 500 Retailers in Asia Pacific (Retail Asia Magazine) and TOP 50 best performing companies in Vietnam (The Business Review – Nhip Cau Dau Tu). MWG’s success story was considered as an interesting case study for researches at Harvard University, UC Berkeley, Tuck Business School (US).
Not only be acknowledged as top performing company by investors and professional organizations, MWG also gains trust from employees given the fact that the Company has been 3 times consecutively in the TOP 50 best working environment in Vietnam.