vivnTiếng Việt

3 Brands of MWG Ranked in Top 10 Strongest Brands & Top 100 Most Valuable Brands in Vietnam 2023

Submission date: 21/08/2023 Views: 151

On August 15, 2023, BrandFinance, a leading global brand valuation organization, in collaboration withMibrand Vietnam, an agency specializing in brand consultancy and marketresearch, organized the "Brand Finance - Mibrand Vietnam Forum 2023."At this event, MWG was honored to have its top 3 brands – Thế Giới Di Động, ĐiệnMáy Xanh, and Bách Hóa Xanh – ranked in the top 10 strongest brands in Vietnamfor the year 2023. This achievement marks an important milestone, demonstratingcontinuous innovation and the significant influence of MWG in Vietnam’s retailand service sector.

Simultaneously, according to BrandFinance's ranking of the 100 most valuable brands in Vietnam for 2023, Điện MáyXanh, Bách Hóa Xanh, and Thế Giới Di Động are positioned at 24th, 29th, and32nd places respectively. The brand value of Điện Máy Xanh is 403 million USD,making it the most valuable brand within Mobile World Corporation's (MWG)portfolio. Following that is Bách Hóa Xanh, with a value of 315 million USD,and, with 256 million USD.

(Source: Brand Finance's Top 100Brands in Vietnam 2023 report. Values: in millions of dollars)

The achievement of entering thetop 10 strongest brands in Vietnam and the top 100 most valuable brands inVietnam is a significant milestone. It showcases MWG's relentless dedication tobecoming one of the leading corporations in Vietnam and the region.