INVESTOR RELATIONS

The strongest brand ranking is compiled annually by Brand Finance, the world’s leading brand valuation and strategy consultancy headquartered in London. The list is based on surveys of approximately 6,000 global brands, with more than 100 reports published by industry and country. According to the Vietnam 100 2025 report, Brand Finance noted that the total value of Vietnam’s Top 100 brands reached USD 38.4 billion, down 14% from the previous year due to economic challenges.

Mobile World (MW) impressively secured 4th place among the Top 10 Strongest Brands in Vietnam, underscoring the company’s brand strength amid a volatile market environment.

The ranking follows international standards, with a comprehensive evaluation framework including:

- Brand Value: calculated using the Royalty Relief method (ISO 10668), reflecting the brand’s financial worth.

- Brand Strength Index (BSI): measuring reputation, marketing effectiveness, and business performance (ISO 20671).

- Sustainability Perceptions Value (SPV): assessing consumer perception of ESG (Environmental, Social, and Governance) efforts.

In other words, a strong brand is not only built on sales figures but also on trust, credibility, and social responsibility.

Mobile World achieved a BSI score of 92.1, highlighting its position as a brand that excels not only in sales but also in reputation, marketing strategy, and positive consumer perception of its ESG commitments.

Additionally, in the Top 100 Most Valuable Vietnamese Brands 2025 ranking, Điện máy Xanh and Thế Giới Di Động secured 30th and 38th positions, respectively—further reaffirming the group’s strong brand equity.

These achievements reflect MW’s resilient growth journey. After a phase of rapid expansion from 2004–2025, the company is entering the 2026–2030 stage, focusing on “quality growth” through platform optimization, personalized experiences, service integration, and regional expansion.
By 2030, MW aims to become an independent listed company, breaking the stereotype of a saturated market and reaffirming its pioneering spirit and ambition to reach Southeast Asia’s top retail position.