CHUYÊN TRANG QUAN HỆ CỔ ĐÔNG

Building on their impressive achievements, Home Credit and Mobile World Investment Corporation (MWG) have officially elevated their strategic partnership with a vision toward 2030. The collaboration is expected to create strong growth momentum for MWG, with a focus on the ecosystem of Dien May XANH Investment Joint Stock Company, through the integration of advanced financial solutions that redefine the consumer shopping experience.

On January 13, Home Credit Vietnam announced the signing of a strategic cooperation agreement with Mobile World Investment Corporation (MWG), aiming to expand access to financial services and enhance the consumer shopping experience through a wide range of solutions and services. This agreement follows a strong growth phase from 2023 to 2026, during which installment sales implemented by Home Credit across the Mobile World system surpassed VND 45 trillion (approximately USD 2 billion).

The partnership focuses on Dien May XANH Investment Joint Stock Company, which owns the retail chains thegioididong.com, Dien May XANH, TopZone, AVAKids, and An Khang. Over the years, Home Credit and Dien May XANH Investment Joint Stock Company have continuously innovated and expanded financial solutions tailored to customers’ real needs, such as promoting 0% interest installment programs, the Home PayLater postpaid account, and deferred payment periods of up to 12 months. Most recently, the application process has been simplified, reducing approval time to less than one minute. These initiatives not only help drive sales but, more importantly, enable customers to access financial services more easily and flexibly.

Home Credit and MWG sign strategic partnership to co-build a comprehensive financial ecosystem with a 2030 vision

In recent years, the majority of customers purchasing on installment plans at MWG have used Home Credit’s services. Speaking at the event, Mr. Doan Van Hieu Em, CEO of Dien May XANH Investment Joint Stock Company, stated: “This is an important milestone in the long-standing partnership between the two parties, as we move toward the goal of building a comprehensive, technology-based financial ecosystem. For us, serving customers is not only about providing high-quality products at the most reasonable prices, but also about enabling more people to own those products through accessible financial solutions. Through our increasingly close cooperation with Home Credit, we will continue working together to serve customers better and better in the time ahead.”

With a long-term cooperation vision, the bilateral strategy between Home Credit and MWG targets collaborative revenue of VND 100 trillion and service to 12 million customers during the 2026-2030 period. Under this direction, the scope of cooperation will expand from traditional installment solutions to a more diversified financial ecosystem, including buy-now-pay-later services, credit cards, cash loans, and other financial products of Home Credit integrated into MWG’s retail ecosystem and digital platforms.

Mr. Doan Van Hieu Em, CEO of Dien May XANH Investment Joint Stock Company

Building on this close partnership, both parties commit to shared goals for the four-year cooperation cycle from 2026 to 2030, with a focus on optimizing the in-store customer experience, standardizing processes, and expanding the coverage of financial solutions. Specifically, under the long-term vision toward 2030, MWG and Home Credit will optimize their shared customer base to design and deliver financial solutions that align with customers’ shopping needs and affordability.

Notably, the expanded scope of cooperation will go beyond technology and consumer electronics products within MWG, extending to other retail chains in MWG’s ecosystem such as Bach Hoa XANH, An Khang, and AVAKids. This expansion is expected to bring financial solutions closer to everyday essential consumption needs, contributing to the completion of a comprehensive consumer-finance ecosystem between the two parties.

With a customer-centric approach, Home Credit and MWG are focused on enhancing the user experience by redesigning the financial journey to be seamless, fast, and proactive. Home Credit’s financial touchpoints are integrated across both online and offline platforms within MWG’s retail ecosystem. At the same time, since November, the ‘one-click’ process jointly implemented by the two parties has reduced the average application completion time from seven minutes to just 54 seconds. This is further supported by home delivery services after installment approval, minimizing the time from purchase decision to product receipt.

Throughout the installment purchase journey, the Home Credit app plays a central role in providing digital services, enabling customers to proactively manage their loans, track repayment schedules, and plan their personal finances. This approach not only enhances transparency but also also helps consumers better control their finances throughout the entire service lifecycle.

Mr. Fabien Sanchez, Chief Commercial Officer of Home Credit Vietnam at the event.

Mr. Fabien Sanchez, Chief Commercial Officer of Home Credit Vietnam, stated: “Over the past three years, the cooperation between Home Credit and MWG has gone beyond pure financial growth figures or simply making loans more accessible to customers. It is a clear demonstration of our ability to understand and promptly respond to the needs of Vietnamese consumers. With a vision toward 2030, we are not only providing loans, but jointly building a comprehensive consumer-finance ecosystem where every customer can access transparent and ultra-fast solutions within just 54 seconds across the entire system, from consumer electronics to everyday essentials. This collaboration contributes positively to market development and delivers long-term value to customers.”

With more than 17 years of sustainable development in the Vietnamese market, Home Credit is currently one of the leading consumer finance companies, serving a network of over 17 million customers. The company focuses its strategy on optimizing costs and improving user experience through flexible financial solutions built on advanced technology platforms. Meanwhile, its partner, Mobile World Investment Corporation (MWG), is one of Vietnam’s leading retailers, owning and operating retail chains such as thegioididong.com, Dien May XANH, TopZone, Bach Hoa XANH, An Khang, and AVAKids.