INTRODUCTION

Mobile World Investment Corporation (MWG) is the No.1 Retailer in Vietnam by revenue and net profit after tax with 2,000+ stores covering 63/63 provinces/cities. MWG operates the following concepts: “thegioididong” mobile phone retail chain, “Dien May Xanh” (including “Tran Anh”) consumer electronics retail chains, “Bach Hoa Xanh” grocery retail chain and “Vuivui.com” E-commerce platform.

Established in 2004, Thegioididong.com is now the leading mobile phone retail chain in Vietnam by market share with 1,000+ stores nationwide. It sells mobile phones, tablets, laptops, accessories and value-added services.

Website: www.thegioididong.com
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Launched in 2010 with the initial name “Dienmay.com” and then renamed to Dien May Xanh in 2015, Dienmayxanh.com has become the leading consumer electronics retail chain in Vietnam by market share with approx. 700 stores nationwide. It sells phones, electronics (brown goods), white goods and small appliances.

Website: www.dienmayxanh.com

MWG started piloting the “modern wet market” Bach Hoa Xanh concept in late 2015. Bach Hoa Xanh is a minimart/food-store chain specializing on fresh foods and daily basic needs. This chain offers wide range of fresh, high-quality and traceable-origin products, at very competitive price compared to the traditional wet market and mom-and-pop grocery stores. All Bach Hoa Xanh stores with hygiene space are located in accessible locations for homemakers.

Website: www.bachhoaxanh.com

The E-commerce platform Vuivui.com was launched in late 2016 with the mission of providing excellent online shopping experiences to customers through diversified product range, safe and convenient services. Vuivui has about 50,000 SKUs of 4 main categories including FMCG, consumer electronics, cosmetics and fashion.

Website: www.vuivui.com