INTRODUCTION

Mobile World Investment Corporation (MWG) is the No.1 Retailer in Vietnam by revenue and net profit after tax with 2,800+ stores nationwide. MWG operates the following concepts: “thegioididong” mobile phone retail chain, “Dien May Xanh” consumer electronics retail chains, “Bach Hoa Xanh” grocery retail chain. In addition, MWG expanded to regional markets with the first mobbile phone retail chain named “Bigphone” in Cambodia.

Established in 2004, Thegioididong.com is now the leading mobile phone retail chain in Vietnam by market share with 1,000 stores nationwide. It sells mobile phones, tablets, laptops, accessories and value-added services.

Website: www.thegioididong.com
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Launched in 2010 with the initial name “Dienmay.com” and then renamed to Dien May Xanh in 2015, Dienmayxanh.com has become the leading consumer electronics retail chain in Vietnam by market share with more than 900 stores nationwide. It sells phones, electronics (brown goods), white goods and small appliances.

Website: www.dienmayxanh.com

MWG started piloting the “modern wet market” Bach Hoa Xanh concept in late 2015. Bach Hoa Xanh is a minimart/food-store chain specializing on fresh foods and daily basic needs. This chain of more than 900 stores offers wide range of fresh, high-quality and traceable-origin products, at very competitive price compared to the traditional wet market and mom-and-pop grocery stores. All Bach Hoa Xanh stores with hygiene space are located in accessible locations for homemakers.

Website: www.bachhoaxanh.com

MWG piloted the retail chain of mobile devices in the overseas markets with the first store – Bigphone – established in Cambodia in June 2017. Bigphone currently has 16 stores in Phnom Penh and is the first retail chain offering genuine mobile devices in Cambodia. Bigphone aims to provide customers good-quality products with outstanding customer services and partner with consumer finance companies to serve installment sales’ demand.

Website: www.bigphone.com