Mobile World Investment Corporation (MWG) is the No.1 Retailer in Vietnam by revenue and net profit after tax with 2,000+ stores covering 63/63 provinces/cities. MWG operates the following concepts: “thegioididong” mobile phone retail chain, “Dien May Xanh” consumer electronics retail chains, “Bach Hoa Xanh” grocery retail chain.
Established in 2004, Thegioididong.com is now the leading mobile phone retail chain in Vietnam by market share with 1,000+ stores nationwide. It sells mobile phones, tablets, laptops, accessories and value-added services.
Website: www.thegioididong.com
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Launched in 2010 with the initial name “Dienmay.com” and then renamed to Dien May Xanh in 2015, Dienmayxanh.com has become the leading consumer electronics retail chain in Vietnam by market share with approx. 700 stores nationwide. It sells phones, electronics (brown goods), white goods and small appliances.
Website: www.dienmayxanh.com
MWG started piloting the “modern wet market” Bach Hoa Xanh concept in late 2015. Bach Hoa Xanh is a minimart/food-store chain specializing on fresh foods and daily basic needs. This chain offers wide range of fresh, high-quality and traceable-origin products, at very competitive price compared to the traditional wet market and mom-and-pop grocery stores. All Bach Hoa Xanh stores with hygiene space are located in accessible locations for homemakers.
Website: www.bachhoaxanh.com
14 years of operation
Over 35,000 employees
More than 1,000 thegioididong.com stores nationwide. More details
More than 700 Dien May Xanh stores nationwide (dienmayxanh.com). More details
Revenue 2017: VND 66,340 billions
Target revenue 2018: VND 86,390 billions
Net profit after tax 2017: VND 2,207 billions
Target net profit after tax 2018: VND 2,603 billions
