Mobile World Investment Corporation (MWG) is the No.1 Retailer in Vietnam by revenue and net profit after tax with 3,400+ stores nationwide. MWG operates the following concepts: “thegioididong” mobile phone retail chain, “Dien May Xanh” consumer electronics retail chains, “Bach Hoa Xanh” grocery retail chain. In addition, MWG expanded to regional markets with the mobile phone and consumer electronics retail chains in Cambodia.
Established in 2004, Thegioididong.com is now the leading mobile phone retail chain in Vietnam by market share with nearly 1,000 stores nationwide. It sells mobile phones, tablets, laptops, accessories, wearables devices and value-added services.
Website: www.thegioididong.com
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Launched in 2010 with the initial name “Dienmay.com” and then renamed to Dien May Xanh in 2015, Dienmayxanh.com has become the leading consumer electronics retail chain in Vietnam by market share with more than 1,000 stores nationwide. It sells phones, electronics (brown goods), white goods and small appliances.
Website: www.dienmayxanh.com
MWG started piloting the “modern wet market” Bach Hoa Xanh concept in late 2015. Bach Hoa Xanh is a minimart/food-store chain specializing on fresh foods and daily basic needs. This chain of more than 1,400 stores in Southern and South-Central provinces offers wide range of fresh, high-quality and traceable-origin products, at very competitive price compared to the traditional wet market and mom-and-pop grocery stores. All Bach Hoa Xanh stores with hygiene space are located in accessible locations for homemakers.
Website: www.bachhoaxanh.com
MWG piloted the retail chain of mobile devices in the overseas markets with the first store – Bigphone – established in Cambodia in June 2017. In late 2019, the first CE store was opened in this market after 3 years of the Bigphone’s inception. MWG currently has about 20 stores selling phones and consumer electronics in Cambodia and is the first retail chain offering genuine mobile devices in this country.
Website: www.bigphone.com
4KFarm – The high-tech agricultural branch of Bach Hoa Xanh – a new member of MWG.
4KFarm’s agricultural experts transfer technology and support farmers to grow vegetables of “4 No” policies of zero pesticide, non-GMO seeds, zero preservatives and zero growth substances, which are important promises deliver safe products to end consumers.
4KFarm commits to purchasing 100% of these safely-grown vegetables from farmers and provides them exclusively for the Bach Hoa Xanh retail chain. 4KFarm’s mission is to provide safely-grown fresh produce for customers’ health and bring prosperity for Vietnamese farmers.
4K Farm’s vegetables are fully traceable with information about the farmer’s name, seed type, sowing date and harvest date.
Website: https://www.4kfarm.com/
Video: Introduction of 4KFram
15 years of operation
Approx. 1,000 thegioididong.com stores nationwide. More details
More than 1,000 Dien May Xanh stores nationwide. More details
More than 1,400 Bach Hoa Xanh stores in Southern and South-Central provinces of Vietnam. More details
Net Revenue 2019: VND 102,174 billion
Net profit after tax 2019: VND 3,836 billion
Net Revenue target 2020: VND110,000 billion
Net profit after tax target 2020: VND3,450 billion
