On August 15, 2023, Brand Finance, a leading global brand valuation organization, in collaboration with Mibrand Vietnam, an agency specializing in brand consultancy and market research, organized the "Brand Finance - Mibrand Vietnam Forum 2023." At this event, MWG was honored to have its top 3 brands – Thế Giới Di Động, Điện Máy Xanh, and Bách Hóa Xanh – ranked in the top 10 strongest brands in Vietnam for the year 2023. This achievement marks an important milestone, demonstrating continuous innovation and the significant influence of MWG in Vietnam’s retail and service sector.
Simultaneously, according to Brand Finance's ranking of the 100 most valuable brands in Vietnam for 2023, Điện Máy Xanh, Bách Hóa Xanh, and Thế Giới Di Động are positioned at 24th, 29th, and 32nd places respectively. The brand value of Điện Máy Xanh is 403 million USD, making it the most valuable brand within Mobile World Corporation's (MWG) portfolio. Following that is Bách Hóa Xanh, with a value of 315 million USD, and thegioididong.com, with 256 million USD.
(Source: Brand Finance's Top 100 Brands in Vietnam 2023 report. Values: in millions of dollars)
The achievement of entering the top 10 strongest brands in Vietnam and the top 100 most valuable brands in Vietnam is a significant milestone. It showcases MWG's relentless dedication to becoming one of the leading corporations in Vietnam and the region.