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Mr. Robert Alan Willett, born in 1947, a British citizen, was a former CEO of Best Buy International.

As a Board Director and Senior Advisor to the Company since April 2013, he has connected Mobile World’s management team with the leading international companies in the retail of electronic devices to share the industry best practices and the success factors. He was the one who have inspired the confidence into the customer centric culture, contributing to bring the Company to new heights in customer service culture. Since May 2021, he has been a non executive BOD member of the Company.