As the bustling atmosphere of year-end preparations heightens, the financial pressure for many families to have a fulfilling Tet becomes even more daunting. Understanding this concern, The Gioi Di Dong and Dien May XANH officially launched the “Tet Of Sharing - Millions Of Warm Meals” campaign in Tra Vinh province on December 23, 2024. The campaign aims to bring joy, warmth and encouragement to those facing difficulties during the upcoming Lunar New Year.
This compassionate journey, which will run until January 25, 2025, will distribute 2,000 tons of rice, equivalent to 100,000 gift packages, to households in 54 provinces across Vietnam. Backed by the support of leading partners such as Samsung, Oppo, Sony, Xiaomi, Vivo, and others, this campaign underscores the shared commitment of the business community to making a positive impact.
Mr. Doan Van Hieu Em - CEO of The Gioi Di Dong shared at the campaign
At the event, Mr. Doan Van Hieu Em, CEO of The Gioi Di Dong, shared: “The more we travel and meet people from all regions, the more motivated we are to organize such charitable programs. There are still so many people and places in need of support. As a company devoted to social responsibility, we aim to join hands with the community to alleviate current hardships and work towards a fresh start and a brighter new year.”
Small gifts will contribute to warming millions of hearts and bring a fulfilling and happy Tet to everyone
This spirit of sharing is not a one-off activity but a clear testament to Mobile World's long-term commitment to fulfilling its social responsibilities. Throughout its development journey, the corporation has consistently led community initiatives, even as it expands into new sectors like pharmacies and mother-and-baby products. For instance, An Khang Pharmacy’s free health consultation programs have helped thousands of people access medical knowledge and essential medications, while AVAKids actively supports social initiatives, such as sponsoring the AVAKids Smile Foundation, which provides surgery and bright smiles for children with congenital disabilities. These efforts not only strengthen its bond with communities but also promote a spirit of compassion and humanity across Vietnam.